Lens Protocol

From CryptoWiki

Lens Protocol is a composable and decentralized social graph that aims to be a Web3 social network. It was created by the same team as Aave.

Basics

History

"One of Kulechov’s biggest moments in 2022 came in April when he was temporarily suspended from Twitter after he tweeted jokes about becoming interim CEO just after the platform’s acquisition by Elon Musk. Ironically, Musk’s takeover of the social media giant was reportedly in an effort for more free speech, though Kulechov’s suspension didn’t speak to such a change. He used it as a moment to highlight the potential of decentralized social media networks. One month after his suspension from Twitter, Aave announced that Lens Protocol was live on the Polygon mainnet."

Audits & Exploits

Bugs/Exploits

Governance

Admin Keys

DAO

Treasury

Token

Launch

Token Allocation

Utility

Other Details

Stablecoin

Coin Distribution

Technology

  • Whitepaper or docs can be found [insert here].
  • Code can be viewed [insert here].

Implementations

How it works

"A permissionless, composable and decentralized social graph enabling the development of on-chain social media applications. Social graph refers to the fact that Lens has produced the underlying tooling, i.e. likes, profiles etc., that developers can leverage out-of-the-box to develop social media applications."

"The protocol relies on Polygon NFT’s, more specifically the Lens Profile NFT, ownership of this gives the user control over their content. The cool thing about the Profile NFTs is that it allows you to post Publications. Publications come in three variations; Posts, Comments and Mirrors (shares). Additionally, Profile NFTs contain a FollowModule.

This module allows different accounts to be issued Follow NFTs in order to record their relationship to the main profile on-chain. It’s worth noting that Publications are NOT NFT's. And the data that these Publications contain, can be stored on either a decentralized protocol such as IPFS, Arweave or a centralized storage provider like AWS S3. With this architecture, any applications can plug into Lens Protocol, and any user can bring their Profile to any application built on top of Lens."

Fees

Upgrades

"V2 will let Lens users finally block one another on-chain, much like on Web2 equivalent Twitter. Blocked accounts won't be able to comment, follow, quote-comment, or execute unique, crypto-specific features such as mirror and collect.

Monetization is a key pillar of the Lens' V2 upgrade. "Lens Protocol V2 takes decentralized social media and monetization opportunities to a new level. Providing maximum flexibility for builders, V2 enables new types of social engagements and monetization relationships, where all stakeholders can share in the value of social networks—both individually and collectively as an ecosystem."

Staking

Validator Stats

Liquidity Mining

Scaling

Interoperability

Other Details

Oracle Method

Privacy Method

Compliance

Their Other Projects

Roadmap

  • Can be found [Insert link here].

Usage

"To date, the most successful applications built upon Lens Protocol include Lenster, which can be thought of as a decentralized Twitter and Lenstube, which can be thought of as a decentralized YouTube. Interestingly though, we’ve seen mobile-first applications developed in the past few months, with the introduction of Orb, a mobile-first decentralized Twitter, and Lensta, a mobile-first decentralized Instagram."

"Given that Lens mostly relies on NFTs, we can see from the dashboard above that there’s been 92,011 NFT Profiles minted, with 424,576 posts, 173,299 comments across all of these. We can also see that there’s 677 active users in the last 24 hours."

"The protocol has surpassed 63k profiles minted to-date (across ~59k unique holders), with high volume spurts seen around strategic growth enabled partnerships. Its most popular app – Lenster, a “web3 Twitter” - has amassed nearly 250k posts. Following a second partnership with learn and earn platform, RabbitHole, the protocol saw average daily posts jump from ~2k to ~4k. Despite some regression, daily posts remain elevated well above the June–August plateau."

Projects that use or built on it

Competition

"Fully on-chain messaging and social media has a distinct advantage over the platforms used today within the web2 world, communication is inherently cryptographically encoded and self-custodied by storing messaging history directly within wallets, with no need for third-party storage solutions."

Pros and Cons

Pros

Cons

  • Had recent investment from Alameda Research (11-2022), which came out during the FTX crash. This could mean fall-out risk.

Team, Funding and Partners

Team

  • Full team can be found [here].

Funding

"The fundraising round was led by IDEO CoLab Ventures with participation from funds including General Catalyst, Variant, Blockchain Capital, and Palm Tree, as well as DAOs such as Flamingo DAO, Punk DAO, and DAOJones. Angel investors who participated in the raise include Web3 entrepreneur Balaji Srinivasan, Polygon co-founder Sandeep Nailwal, Uniswap CEO Hayden Adams, and The Sandbox co-founder Sebastien Borget."

Partners

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